Bigpipes for Publishers
Discover is down, AI answers keep readers away, and your advertisers still expect every page view you sold them. Bigpipes gives publishers the buying infrastructure to deliver every IO, grow audience on demand, and turn paid traffic into a profit center — run it yourself, or let us run it for you.
Founded by Facebook’s former publishing lead. Built buying tech for publishers ever since.
The traffic story
Discover drops 40% in a quarter. AI assistants answer with your reporting and keep the click. The channels you built your audience on no longer guarantee it. Paid isn’t optional anymore — it’s the only tap you control.
The advertiser story
The client signed for 100K page views a week on their advertorial. The sponsor bought the whole tournament — and your star crashed out in round one. A homepage teaser and a Meta boost won’t close that gap. Undelivered IOs don’t renew.
The team story
You can sell the campaign — you just don’t have media buyers to fulfill it across six platforms. Hiring a buying desk for occasional boosts makes no sense. Doing it by hand in every ad manager makes even less.
$120K/day
peak spend run on-platform
100,000
live campaigns for one publisher
10+
traffic sources, one login
125K
bot placements blocked, shared free
What publishers do with Bigpipes
01 · Deliver
Buy traffic across Meta, Google, Taboola, MGID, Newsbreak and more to close the gap between what was promised and what organic delivers — profitably, with the reporting to prove delivery.
“The client expects 100,000 views a week on this advertorial.” — Consider it delivered.
02 · Grow
Cap your CPC, set your budget, and grow reach, users and market ranking on demand. Start with low-cost, high-volume sources — we’ll tell you which — and track every session with clean UTMs in your own analytics.
“Give us a million more readers at under 5 cents a click.” — That’s a Tuesday.
03 · Monetize
Pre-sell funnels, affiliate offers, CPA deals, search monetization — Bigpipes matches your spend to the revenue each campaign earns, so paid traffic becomes a margin line, not a cost line.
Offer clients performance pricing instead of flat fees — and earn more per campaign.
04 · Test
Host test pages and edgier verticals on Bigpipes subdomains — no SEO impact, no brand risk, pulled offline in one click. Validate the numbers before anything ships on your main property.
Try the funnel on a subdomain first. Promote the winners to the mothership.
Case study
Then they discovered their organic traffic could deliver barely a tenth of it. Bigpipes bought the balance across four traffic sources, kept it profitable, and the campaign delivered in full.
The advertiser renewed. That’s the whole point.
~10%
of the IO deliverable organically
4
traffic sources filled the rest
100%
delivered — and re-signed
Two ways to run it
Most publishers start managed while their team learns the platform, then take over what they want, when they want. Nothing is locked in.
We run your paid traffic for you
10%of managed spend
Our buying desk — the same team running our own eight-figure spend — plans, launches, optimizes and reports. You sell; we deliver.
Your team, on our rails
From $149/mo
Templates, bulk launching and automation make paid buying simple enough for your ad-ops or editorial team — no media buying background required.
The newsroom workflow
01
The one that’s already winning organically — or the advertorial that needs volume.
02
Facebook, Google, Taboola, TikTok — pre-built with your targeting, formats and tracking URLs.
03
$10 or $10,000 — launch to every selected source in one click.
04
Automation kills what loses, scales what works, and reports delivery — while your team does journalism.
In the box
125,000+ bot placements blocked on Google, plus curated Taboola & Outbrain lists — shared free.
Connect your own ad accounts, or buy through our agency accounts with your payment method.
UTM-structured URLs your analytics team will love — verify every paid session in GA or Chartbeat.
API, CSV or our own postback — spend meets revenue per campaign, per article, per source.
Which sources for cheap reach, which for quality clicks, which to avoid in your geo — from people who buy daily.
Pre-sell layouts, tracking events and compliance guardrails from 10 years in publisher paid traffic.
Publisher FAQ
Get started
A 2–3 week pilot, free, set up with you: pick the advertorial or commitment, we wire the tracking, launch across the right sources, and you watch delivery happen in your own analytics.
No credit card. No lock-in. Your management deck available on request.